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Comment Amazon a utilisé les KPI pour mettre la data au profit de sa croissance ? 1. Présentation d’Amazon en tant qu’entreprise Fondée en 1994 par Jeff Bezos, Amazon est une entreprise de commerce électronique américaine qui a comme
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Les entreprises de vente en ligne sont confrontées à un environnement de plus en plus concurrentiel et doivent faire face à des défis constants pour maintenir leur avantage compétitif. Dans ce contexte, les KPIs jouent un rôle crucial pour les
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